THE IMPACT PLAN

Help you get clear, focused and excited for the next 12 months

Take 10 minutes and go through this Impact Plan Diagnostic – designed to help you get clear, focused and excited for the next 12 months ahead. Clarity creates confidence – so really dig deep and give your business the attention it deserves inside the answers you give.

REMEMBER: The more information you can give, the more value we can add.

1THE BASICS

2MODEL

3MESSAGE

4MONEY

5LAST QUESTIONS

Your Name
First Last
Phone Number
Email

If you could have the best 12 months ahead what are the top 5 OUTCOMES you have created? (Think: annual revenue, total clients, personal holidays, events held, programs/products created etc)
What are the TOP 3 Targets for the quarter ahead? (Think: leads, qualified appointments, closed sales, new team hired, events held, programs/products launched)
What’s the BIGGEST challenge you’re facing inside your business that you’d like help with - why? (The more details you provide, the more we can help strategically guide you)
How many people are you (or multiple profiles) connected with on LINKEDIN?
Do you have an email database?
- Yes
- No
How many people are on your ‘list’
Have you ever created a ‘Paid Marketing Strategy’?
- Yes
- No
Please provide more details - what was your experience? (how long did it last, what was a monthly spend, managed in-house/outsourced, other relevant details)
How many people in your team? (Please include VA’s as well as local staff)

If you had to rate your top 3 most popular products or services right now what would they be? (Please give a one-line description of what each one does)
Describe the type of person or company most likely to engage with your products or services (Please give details e.g. title they have, the industry they’re in, location, etc)
What offers do you currently have in the marketplace to attract new business? (Please describe it or post a link to a landing page etc)
Where do you currently get most of your new business from? List those channels - eg. Linkedin, Facebook, Email, Events, Telemarketing, etc (provide as much detail as possible as to what you’re doing to get the business from that channel).

What is your average dollar sale price for your top 3 most popular products or services? (put this figure in terms of LIFETIME VALUE of the clients e.g. a $3000/month client is a $36,000 sale per annum)
How long is the average sales cycle for your top 3 products or services? (how long does it take to close a client or contract)
Describe your normal sales process below in terms of steps (E.g. Step 1 - initial assessment, Step - 2 formal review etc)

What are the most important things you’d like to get out of working with The Influencer Project moving forward over the next 12 months? (Think big-picture strategy here vs micro tactical ‘leads’ etc)
What would have to happen to make you feel like working with The Influencer Project was the best decision you’ve ever made?
Is there anything else you’d like to add that would be important for us to know in the lead up to your IMPACT PLAN session?