A B2B Coach is someone who gets paid to bring their knowledge, skills, and abilities to bear in your business. They are a trusted guide and advisor to help you through the various states of starting, establishing, growing, and ultimately scaling your B2B business. They are typically paid a sum of money for a specified period of time or a particular project scope, during which time they will advise you, help you, and guide you towards success.
Yes, in all likelihood they will. They will usually have a proprietary methodology to achieve your desired outcome that is a product of many years working in a given field such as B2B marketing. Each consultant will likely have a different approach to how to accomplish your goals, so it’s important to thoroughly vet and interview your consultant before hiring them.
Yes and no. B2B coaching is predominantly carried out at the executive level, so it has some similarities to executive coaching. However, you will typically find that executive coaches tend to focus on the character and ability of the individual executive, and B2B coaches tend to focus on the business, it’s processes, and it’s outcomes. For instance, an executive coach might spend many hours working on leadership and character development with an executive. A B2B coach will typically have an area of expertise. For example, B2B marketing or sales. They will spend the vast majority of their time working on business outcomes related to those specific areas.
You probably can, but you might want to dig a little deeper into the source’s qualifications if these two disciplines are offered as a package deal. B2B marketing is an incredibly nuanced and difficult topic, as is B2B sales. For that reason, we typically find that people are experts at one or the other, but rarely both. Anyone offering the two in combination might not actually be a true expert at either. Again, a great deal of research, reading of testimonials, and interviewing of past clients (if possible) should be done before hiring a B2B sales or marketing coach.